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The eSIM upsell playbook for OTAs
When to offer data plans, which plans convert best, and how to use usage webhooks to drive top-ups.
Solutions Team 6 min read
Connectivity is one of the few ancillaries travellers actively look for. Offered at the right moment, an eSIM is a natural add-on to a flight or hotel booking.
Offer it at the right time
- On the booking confirmation page, matched to the destination
- In the pre-trip email, 3–5 days before departure
- On arrival, through usage webhooks when data runs low
Pick sensible defaults
Suggest a plan based on trip length: one week maps well to 5 GB / 7 days, while multi-country trips are better served by regional plans.
